About AOR Web Solutions
Maybe it is the adventurous and determined sailors in us (yes, we have a sailboat named My Obsession) or maybe it is our can-do, small village community spirit; but either way, we think anything is possible. We are used to helping our neighbours, being resourceful and always aiming higher. And we bring that commitment to working with our clients to help them realize their goals.
Working with you to create a web presence designed for results
We begin with getting to know your business. Your web presence needs to be as unique as you are. And we take the security of your information very seriously.
We bring together multi-perspective teams with varied skills to develop the best site. The client is a key participant in this team.
We empower our clients, giving them the information, tools and creative solutions needed for success.
Our commitment to our clients does not end with the end of a project. We take responsibility for our work, and our commitment to quality (in functionality, performance and looks) shines through in our work.
Our ideal clients
- See their website as a key business tool
- Are interested in making decisions on evidence not just gut feel.
- Are committed to growing their business or organization through constant improvement.
- Are ok with hearing what they need to hear, not just what they want to hear (nicely of course).
- If you can relate to the above, we can help!
So how did a Mathematician and a strategist become web developers?
Once upon a time, before our web development days began, we were management and communications consultants with an adventurous spirit. In 2007 we opened a small seasonal retail business that needed a website. We did our homework and thought we asked all the right questions of our web developer. Six months later we had spent a lot of money for a beautiful site that didn't generate sales.
So, we spent the next two months applying our business strategy and analytics experience to completely reprogram the site, redevelop content, add analytics and optimize the site for search.
A few months later we started offering web optimization and analytics to our clients. Fast forward to today where we continue to apply strategic business analysis skills to websites from development to optimization. We continue to expand our services and our team to meet the needs of our clients – but we always start with strategy.
Analysis + Optimization = Results
Meet The Team
Dr. Jay Adamsson (he/him)
How many web companies have a PHD in Mathematics as a co-founder? And one who was a spy to boot?
Co-owner Dr. Jay Adamsson, has been studying the Google search algorithm since 2000. He has put his PhD to use as a specialist in analytics, data analysis and optimization for 20 years.
Jay has been a Defence Scientist with the Department of National Defence, an Assistant Professor at the University of Prince Edward Island, and a Cryptomathematician with the Government of Canada.
Jay’s expertise is in the understanding of business requirements and developing data and analysis to support business goals.
He has been in business since 2003, and is both Google AdWords and Google Analytics Certified.
Jay loves to sail, travel, sing off key and play guitar until his fingers ache.
Michelle MacDonald (she/her)
A former Chief of Staff to a federal Cabinet Minister, a former Executive Director of a national not-for-profit and a self-described serial entrepreneur – Michelle is not your usual web company co-founder. But make no mistake – this woman knows her stuff.
Co-owner Michelle MacDonald has a Bachelor of Social Sciences (Political Science), but it is her past work experience which has honed her skills in managing critical projects, setting and meeting strategic goals, strategic planning and management.
Michelle understands government, as well as the private and not-for-profit sectors. In all her roles she has built brands, developed and implemented communications and marketing strategies and gotten results! For the past several years she has brought these skills to developing web strategies.
Michelle is an avid sailor whose favourite spot to be is in the cockpit of her sailboat. She is also a voracious reader who would someday like to write a novel of her own – the PEI colouring book she co-created doesn’t count.
Laurance Cairns (he/him)
Laurance is an experienced graphic designer with a sharp eye for detail, and the ability to bring innovative solutions that satisfy client objectives. He is a Graphic Design graduate of George Brown College in Toronto, with a specialization in corporate identity and branding.
From the client brief to the final implementation, Laurance approaches any project in a methodical manner that is consistently anchored in the design process. Laurance believes in the notion that great design is always timeless and should never be reliant on trends. By creating effective and innovative solutions that are strongly rooted in classic design principles, the result will always be a durable investment.
Also, he really, really, really loves cats.
Dylan Gallant (he/him)
Dylan is a computer programmer with a flair for coding sites that work as intended. He is a graduate of the Computer Information Services program at Holland College. He enjoys bending the WordPress framework to his will to create custom sites for clients. When not programming, Dylan is an devoted gamer.
Mariana Al Kabalan (she/her)
Mariana is a Software and Web Developer. She is a graduate of the Computer Information Systems program at Holland College. She enjoys building websites based on customers need and she likes identifying and correcting coding errors. Mariana loves travelling, hiking, learning languages and playing board games.
George Al Kabalan (he/him)
George is a Web Developer. He is a graduate of the Computer Information Systems program at Holland College. He enjoys building websites based on customers need.Whem not ptograming, Health and fitness has always been a big part of his life.
Debbie Brady (she/hers)
Although Debbie works on contract rather than as a full-time staff member, she is a critical part of the AOR team.
Debbie is an experienced graphic designer who has successfully served both not for profit and business clients. She specializes in the graphic representation of a brand to visually differentiate an organization, communicate its personality and build credibility. Whether developing an organization’s visuals from scratch, or working with its existing branding, Debbie’s unique creatives provide outside-the-box design solutions that represent clients clearly, accurately and add market impact. As an experienced web designer, Debbie approaches each site’s design and development with an eye for engaging layouts and features combined with user friendly navigation based on the organization’s strategic objectives. Before becoming a designer Debbie earned a Bachelor of Nursing Degree and Teaching Certification.
She is an avid amateur macro photographer, recently taking home the top three prizes at the PEI Photo Club annual show.
Natalie Speth (she/her)
Natalie is a communications and marketing professional with experience working for private and not-for-profit organizations. After completing degrees in Psychology and English Language and Literature, Natalie worked across Canada in the agricultural industry. Currently, she is pursuing a Public Relations certificate and looks forward to future learning opportunities.
Nanci Corrigan (she/hers)
Nanci is a seasoned communications strategist with over 25 years of expertise in the development and execution of knowledge transformation plans for a wide spectrum of clients. Working collaboratively, she specializes in providing strategic communications planning, knowledge translation services and process optimization solutions that align with organizational goals and transform vision into reality. After beginning her career in advertising and corporate communications, Nanci founded Channel 3 Communications in 1997, collaborating with clients in both the private and public sectors and fine-tuning her services and expertise to meet the needs of clients in the research, health care and education sectors. Nanci has also hosted webinars and led workshops and presentations on social networking and knowledge translation at a number of national and international conferences, including the International Congress on Palliative Care, the Canadian Hospice Palliative Care Annual Conference, the Nova Scotia Hospice Palliative Care Annual Conference, the Canadian College and University Food Services Association (CCUFSA) Annual Meeting and the Quality End of Life Care Coalition of Canada Annual Meeting. A graduate of Carleton University, she has also earned a Knowledge Translation Professional Certificate from the University of Toronto / Sick Kids Learning Institute, and is engaged in Strategic Coach, an organization designed to nurture entrepreneurial ventures.