Get To Know AOR

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About AOR Web Solutions

Maybe it is the adventurous and determined sailors in us (yes, we have a sailboat named My Obsession) or maybe it is our can-do, small village community spirit; but either way, we think anything is possible. We are used to helping our neighbors, being resourceful and always aiming higher. And we bring that commitment to working with our clients to help them realize their goals.

We choose to live and work in a small village (Population 254 - we are not kidding!) alongside picturesque St. Peters Bay, in Prince Edward Island, but our work reaches beyond the borders of our Island home. We work with not-for-profits, charities and associations, government and businesses across Canada. We are inspired by the beauty around us to find strong, creative solutions for our clients based on a clear plan.

So how did a Mathematician and a strategist become web developers?

Once upon a time, before our web development days began, we were management and communications consultants with an adventurous spirit. So we opened a small seasonal retail business. We needed a website for our little shop, so we got three quotes, met with the development team several times and thought we asked all the right questions. We spent a lot of money; however, after only six months we were not happy with the site. It looked great, but it didn’t seem to be encouraging any store traffic.

So, we spent the next six months applying what we knew from our experience in programming, communications, optimization and analytics to completely reprogram the site, redevelop content, add analytics and optimize the site for search. The site became a key part of our marketing strategy.

One of our first hurdles in redeveloping the site was learning we didn’t own our own domain name. Our development company did. When they finally transferred it to us, they also transferred to us ownership for 20 domain names for other businesses. We could have shut anyone of them - but we're nice people at heart. (We spent 6 months tracking down the rightful owners and transferring them back to them.)

But behold, a silver lining! Fast forward to today – where we’ve taken our negative experience and turned it into a positive one for our clients. Our experience led to helping other clients with similar issues, applying our strategic business analysis skills to websites, and immersing ourselves in search engine optimization. In 2008, we expanded our existing management consulting business to offer web analytics, SEO and strategic website planning. And we dedicated several hours a week to keeping on top of the ever changing field (Google changes its search algorithm daily).

We continue to expand our services and our team to meet the needs of our clients – but we always start with business strategy, incorporating optimization and measurement as core features and making sure design and development are top quality. And we come at your problems from a different perspective - one that produces better results.

We’re So Proud of Our Websites

That we don’t even sign them

In the web world, it’s common practice for a web developer to put a link in the footer of a client’s site claiming credit for the work. It’s usually unobtrusive and done in small text, something like “Website designed by ABC Websites” or “Created by XYZ Communications.” Other times it’s much more prominent.

But from the viewpoint of the client, why should this happen at all? This claim of credit doesn’t do anything for you. Really, it’s only for the benefit of the developer. It’s someone putting free advertising on your website. We’ve seen some developers write it into contracts that they will claim credit through your site, but often it’s just added without the consent of the client – i.e. you!

Our Policy

At AOR Web Solutions, we know that adding our tagline at the bottom of your website would only be for our benefit – not yours. So we don’t do it.

The only exception, (isn’t there always one?) are public service websites that we create in return for little to no cost. In those cases, we will claim credit in return for donating our time. But rest assured, if you are a client of AOR Web Solutions, everything about your website is designed to help meet your goals – not ours.

That is why, as proud as we may be, we don’t sign our creations.

Creating web solutions designed for results

We begin with getting to know your business. Your web presence needs to be as unique as you are. And we take the security of your information very seriously.

We bring together multi-perspective teams with varied skills to develop the best site. (Even our logo is a pinwheel of colour to represent the impact when multiple perspectives converge.) The client is a key participant in this team.

We empower our clients, giving them the information, tools and creative solutions needed for success.

Our commitment to our clients does not end with the end of a project. We take responsibility for our work, and our commitment to quality (in functionality, performance and looks) shines through in our work.

Our ideal clients

  • See their website as a key business tool.
  • Are interested in making decisions on evidence not just gut feel.
  • Are committed to growing their business or organization through constant improvement.
  • Are ok with hearing what they need to hear, not just what they want to hear (nicely of course).
  • If you can relate to the above, we can help!

Meet The Team

Dr. Jay Adamsson headshot

Dr. Jay Adamsson

How many web companies have a PHD in Mathematics as a co-founder? And one who was a spy to boot?

Co-owner Dr. Jay Adamsson, has been studying the Google search algorithm since 2000. He has put his PhD to use as a specialist in analytics, data analysis and optimization for 20 years.

Jay has been a Defence Scientist with the Department of National Defence, an Assistant Professor at the University of Prince Edward Island, and a Cryptomathematician with the Government of Canada.

Jay’s expertise is in the understanding of business requirements and developing data and analysis to support business goals.

He has been in business since 2003, and is both Google AdWords and Google Analytics Certified.

Jay loves to sail, travel, sing off key and play guitar until his fingers ache.

Michelle MacDonald headshot

Michelle MacDonald

A former Chief of Staff to a federal Cabinet Minister, a former Executive Director of a national not-for-profit and a self-described serial entrepreneur – Michelle is not your usual web company co-founder. But make no mistake – this woman knows her stuff.

Co-owner Michelle MacDonald has a Bachelor of Social Sciences (Political Science), but it is her past work experience which has honed her skills in managing critical projects, setting and meeting strategic goals, strategic planning and management.

Michelle understands government, as well as the private and not-for-profit sectors. In all her roles she has built brands, developed and implemented communications and marketing strategies and gotten results! For the past several years she has brought these skills to developing web strategies.

Michelle is an avid sailor whose favourite spot to be is in the cockpit of her sailboat. She is also a voracious reader who would someday like to write a novel of her own – the PEI colouring book she co-created doesn’t count.

Amanda Benedict headshot

Amanda Benedict

Amanda is our Client Happiness Manager whose primary focus is to work with our team to ensure that the needs of our clients are met. Amanda has had experience working with digital analytics, AdWords, and creating social media plans. She is a Holland College graduate of the Business Administration program with a Web Analytics certificate from MacMaster’s University Centre for Continuing Education. Amanda also was a Business Administration Advisory Committee member for Holland College from 2015-2017.

Debbie Brady headshot

Debbie Brady

Although Debbie works on contract rather than as a full-time staff member, she is a critical part of the AOR team.

Debbie is an experienced graphic designer who has successfully served both not for profit and business clients. She specializes in the graphic representation of a brand to visually differentiate an organization, communicate its personality and build credibility. Whether developing an organization’s visuals from scratch, or working with its existing branding, Debbie’s unique creatives provide outside-the-box design solutions that represent clients clearly, accurately and add market impact. As an experienced web designer, Debbie approaches each site’s design and development with an eye for engaging layouts and features combined with user friendly navigation based on the organization’s strategic objectives. Before becoming a designer Debbie earned a Bachelor of Nursing Degree and Teaching Certification.

She is an avid amateur macro photographer, recently taking home the top three prizes at the PEI Photo Club annual show.