Resources

We feel strongly about empowering business owners with data. And with knowledge.
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What Is Attribution?

By Jay Adamsson on

When analyzing your Google Analytics data, one of the first things you have to deal with is attribution. What is attr...

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Why is Analytics Important?

By Jay Adamsson on

Businesses.  Charities.  Non-Profits.  NGOs.  Corporations.  Associations. No matter how you describe your org...

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Protect Your Analytics Data

By Jay Adamsson on

Imagine that you and your family build a new house. You buy the lot, and pay a contractor to build your home. The big da...

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An SEO Fairy Tale

By Jay Adamsson on

Once upon a time, there was a little website. Life was hard for this little website. No matter how hard she tried, or wh...

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Is Google Analytics Accurate?

By Jay Adamsson on

Google Analytics is not perfect. There are limitations to the accuracy of the information provided by Google Analytics w...

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