Google Tag Manager: Part 3 – Events
Adding event tracking to Google Analytics is the next step beyond basic tracking, and is pretty much mandatory before do...
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Google Tag Manager: Part 2 – Getting Started
As we briefly reviewed in a previous blog post, Tag Manager is a relatively new offering from Google. One of the uses ...
Read MoreGoogle Tag Manager: Part 1
Google Analytics is pretty much standard on websites these days, particularly for small to medium sized businesses. Al...
Read MoreThree Reasons You Do Not Need A Website
It may seem a bit strange for someone who makes their living from creating, analyzing, and updating websites to suggest ...
Read MoreStrategic Websites for Non-Profits E-Book
Announcing our new E-Book for Non-Profits. For non-profit organizations, creating an effective website is a little bi...
Read MoreWhy Website Testing Is Important
Website testing, often called conversion testing, usability testing, or some other similar name, is an essential process...
Read MoreYour Target Audience Is Not The General Public
As part of the process in developing a strategic website, or any business planning for that matter, one of the first ste...
Read MoreGoogle Analytics Dashboard Part 3 – Customize Your Dashboard
In Part 1 of this series, we looked at the basics of creating a Google Analytics dashboard, and in Part 2, we looked at ...
Read MoreUnique Visitors vs New Visitors in Google Analytics
I do not think it means what you think it means. Inigo Montoya, from The Princess Bride Sorry to piggyback off one...
Read MoreGoogle Analytics Dashboard Part 2 – Goals and Events
In part 1 of this series, we discussed the initial steps in creating your dashboard, and how to delete what isn't import...
Read MoreGoogle Analytics Dashboard Part 1 – Initial Steps
The biggest strength of Google Analytics is the depth and detail of the data it can provide. The biggest weakness of ...
Read MoreSearch Engine Optimization for $250
Recently, I was working with an organization that was building a new website. My role was to help with the strategic rol...
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