SEO Myths: Meta Keywords and Keyword Stuffing (Video)


By Jay Adamsson

When it come to Search Engine Optimization, there is still a lot of misinformation or outdated information still floating around. When it comes to keywords, Meta Keywords and Keyword Stuffing are two items that still keep coming up.

Transcript:

Hi, this is Jay with AOR Web Solutions and today we’re going to talk about a couple of SEO myths around keywords.

First thing we’re going to talk about is Meta Keywords. Meta keywords is meant as a description of the topics for the page, for the content of the page. The problems is search engines don’t use this anymore, and it’s been a long time since they’ve used it. Even today, depending on your content management system and how you have it set up, you may see a block that invites you to enter your keywords, and it puts them in the meta keywords. That doesn’t help your search engine performance any. In fact, all it does is tell your competitors what keywords you’re looking for. It has nothing to do with search engine performance.

The second is a notion called keyword stuffing. Even today you’ll see some pages where, for instance, you’ll see camping … camping … camping … camping … over and over again. The page doesn’t read very well, but you can tell that they are trying to list for the word “camping” on search engines. The problem is that search engines are smart these days. They know what you are up to, they will discount this page, and they possibly even penalize the site if you’re doing too much of this.

Meta keywords and keyword stuffing – two things that don’t work for search engine performance.

Thanks for listening, and for more tips visit us on our website at aorweb.ca.

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