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It’s impossible to ignore the influence that Google has on the internet. With up to 90% of the search traffic in much of the world, whether you are a fan or not, they can’t be ignored. So for new businesses and websites, it’s very important to make sure that you Google properties are set up properly. By following the five steps outlined in the video below, you’ll be well on your way to making the most of what Google has to offer.
Transcript:
Hi. This is Jay from AOR Web Solutions, and we’re going to talk today about setting up your Google properties for a new website.
Unfortunately, one of the things that we have to deal with quite often is when Google properties are set up incorrectly and we have to try and fix it later on. So here’s five steps you can take to make sure that your Google properties are set up correctly right from the start.
First off, create a Google account. Quite often, people put their Google properties in their personal account – usually not a good idea. Usually you want to set up a separate account for your business. That way, if you move on or if you sell the business, it’s easier to transfer things.
Second, Google Analytics. Make sure that this is set up in your business account. Don’t trust a developer to do it because they often put it in their own account. Or, at the very least, make sure it is done in your account, not theirs.
Third, Google Tag Manager. This is a little bit more intricate, a little more involved, but it’s still not that hard to do. It’s an investment in the future. Trust me, you’ll appreciate it later.
Fourth, Google Search Console. This is how Google sees your website. Sign up for this today, even if you already have a website. There’s lots of great information in there.
Fifth, Google My Business. This is the best conduit for you to tell Google things about your business. Don’t miss out on this opportunity. Otherwise, Google fills in the blanks based on what they can find. Sign up for this today. Again, even if you already have a website and you haven’t done it, sign up and verify your business.
Thanks for listening, and for more tips and resources, visit us at our website at www.aorweb.ca.
