Three Tips to Optimize Your Site (Video)


By Jay Adamsson

Want to optimize your site for search engines? Here are three tips from Dr Jay.

Transcript:

Hi, this is Jay from AOR Web Solutions, and we’re going to talk today about three important factors in optimizing your website.

Search engine optimization is complex.  It involves both technical factors, and the content of your site. But here are three things to keep in mind when developing your website.

First off is mobile friendly. Search engines know if your website works well on mobile devices, and over half of all searches these days are on mobile devices.  Your website has to work well on mobile devices to work well.

Secondly is relevant links. Other people’s websites that talk about you, and point back to your website, are an important factor in search engine optimization. Whenever you see an opportunity for a relevant link back to your website, take it.

Thirdly, focussed content.  Think of your website as a Jeopardy question.  You give the answer, and you’re looking for the question. The question is what people are searching for. If you provide good answers to questions that people are searching for, that are focussed and direct and clear, you’re going to rank better in the search engines.

Thanks for watching, and for more tips, visit us on our website at aorweb.ca.

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