Marketing is like talking to a crowded room, where you are not sure if the right people are listening.
Google Ads. Facebook. Newsletters. Twitter. Pinterest. Blogging. Snapchat. Periscope. Banner ads. Remarketing. Direct Emails. Sponsored tweets. Boosted posts. Trade show booths. Brochures, You get the idea. The opportunities to share your information online are endless. But your audience has a LOT of choice on where to spend their time, and has very little patience for advertising. Are you getting their attention, or are you throwing away your marketing dollars?
That’s why effective marketing includes a strategy and meaningful metrics.
If it takes 4 hours to create and send out an e-newsletter, how many sales does it generate? If you spend 2 hours a day on social media, how is it contributing to your organization’s goals? How engaged is your online community? If you only have a limited budget to spend on marketing, which outlet will give you bigger bang for your buck – AdWords? Sponsored tweets? E-news?
Set up your analytics so you can determine your return on investment for your advertising dollars.
What you need to know
No need to fret, we turn the murky waters of social media and marketing into a sea of opportunity to connect with target markets.
We’ll work with you to create an integrated marketing and social media strategy.
Our Google AdWords certified team members will help you navigate Google AdWords with best-practice based solutions and a PhD level analysis of your data. (If you haven’t heard, we have a Doctor in Mathematics on our team. #proud)
We make Facebook and other social media advertising a breeze too. Together we’ll identify the social channels needed to reach your business goals, develop engaging content, and create targeted ad buys.
Our team will also help you craft impactful marketing messages and graphics. Whether you are looking to create a new brand or revitalize a current brand, we can help.