The World of Analytics – Google Analytics and Beyond

When: Wednesday, April 12th from 1pm-4pm

Location: Charlottetown Library Learning Centre, Prince Edward Island

Web and Digital Analytics is more than just Google Analytics. It is understanding how to measure your success, and how to improve. Google Analytics is simply the most popular Analytics tool in use today, and by learning how to use it, you can unlock its power.

In this session you will learn about Web and Digital Analytics, both in the context of Google Analytics, but also with other tools. But most importantly, you will learn how to think about your online presence critically, and how to create an atmosphere of continual improvement in your online world.

Here is what you can expect to take away from this workshop:

  • What is analytics?
  • How do web analytics work?
  • Key concepts of web analytics
  • Business objectives and your online presence
  • Conversions
  • Google Analytics
  • Data segmentation
  • Campaigns
  • Creating reports
  • The ‘Technical Stuff’ – Adding Google Analytics and Tag Manager

Cost per person: $30 + HST.

Sign up below!

Workshop signup


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