Google Analytics Level 1

Getting Started with Google Analytics

Who Should Attend

Our Google Analytics Level 1 workshop is for users that are either new to Google Analytics or have been using Google Analytics.

If you are overwhelmed by all the data available in Google Analytics, and not sure what it all really means or how best to use it, you are not alone. This is the workshop for you.

This workshop will tackle three key areas of Google Analytics:

• How does Google Analytics work?
• What do all these numbers mean?
• How can all this help me?

Course Agenda

• Google Analytics basics, including topics such as
  • How GA works
  • How to install it
  • What are its limitations
• Using Google Analytics
  • The user interface
  • Dimensions and metrics
• The main sections of Google Analytics
  • Real-time: what is happening right now
  • Audience: who is visiting your website
  • Acquisition: how they got to your website
  • Behaviour: what did they do once they got there
  • Conversion: how successful was my website
• How to get the most out of Google Analytics
  • How to ask the right questions
  • Creating reports that will be used

Use Your Own Data

If you already have Google Analytics set up on your website, you can use your own data. Not only will you learn Google Analytics, but you’ll find insights about your business or organization at the same time.